RECEIPT #BRIAN-
SEP 04, 2024
PREDICTION BY
Brian Wieser““Wieser believes things will naturally decelerate in the back half and eventually level out to a more typical, mid-single-digit growth rate – down from 7.2% overall in 2024 to 5.3% in 2025.” AND “Last year, Wieser predicted that national TV ad spending would decrease by 2.3% in 2024, a slight blip between larger periods of decline in 2023 and 2025. However, now it looks more like a decrease of 1.2% for the year.””
FOLLOW-UP
The 5.3% 2025 overall ad growth forecast was part of an evolving sequence of predictions, later revised down (to 4.5%, then 3.6%) and then up (to 6.0%). The updated -1.2% national TV ad spend decline for 2024 cannot be verified with the provided information, as final 2024 national TV figures are absent.